The 4% Life
Book cover for The 4% Life by Alex Abuyuan

A new book by Alex Abuyuan

The 4% Life by Alex Abuyuan

The Vital Few Choices That Change Everything

Discover the vital few choices that shape your life. Through personal stories and practical insights, learn to move through fear, clarify what matters, and turn intention into action.

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Order from the author’s website. Printed and shipped by Lulu.

The big idea

Most of Your Life Is Routine.
A Vital Few Choices Change Everything.

We tend to believe our lives are shaped by thousands of decisions.

But look backward and you'll often discover something different.

A handful of moments changed everything.

The decision to say yes.The courage to walk away.The willingness to risk rejection.The person you decided to trust.The opportunity you almost didn't take.The moment you stopped letting fear decide for you.

The 4% Life is about learning to recognize those moments before they become hindsight.

What you'll discover

The Three Reasons to Read It.

01

The Vital Few Choices

Discover how a relatively small number of decisions can have an outsized impact on your relationships, career, purpose, and future — and how to start recognizing them before they pass you by.

02

Change Your Relationship With Fear

Learn how the meaning you give to rejection, failure, uncertainty, and your past directly influences what you choose to do next — and how to stop letting fear be the deciding voice.

03

Turn Clarity Into Action

Identify what matters most, recognize what’s holding you back, and focus your energy on the vital few choices capable of changing everything from here.

An early reader's reaction

“This Book Made Me Stop
and Look at My Life.”

Hear what happened when one early reader experienced The 4% Life.

“If you take this book seriously,
it's a life-altering experience.”— Early Reader

Is this book for you?

Maybe You've Asked Yourself . . .

01

Where am I really going?

02

Why do I keep letting fear stop me?

03

Am I spending my life on what actually matters?

04

What would I do differently if rejection didn’t frighten me?

05

Which decisions could change everything from here?

If you've wrestled with any of those questions,The 4% Life was written for you.

Start reading

Start Reading The 4% Life

Read two complimentary chapters that reveal the idea at the heart of the book.

Chapter 2

What If Fear Isn't Who You Are?

Many of the fears controlling our choices aren't personality. They're conditioning. And what was learned can be challenged.

Read Chapter 2 Free →

Chapter 4

What Exactly Is the 4% Life?

Discover the simple principle behind the book and why a vital few choices may be shaping far more of your life than you realize.

Read Chapter 4 Free →

About the author

AlexAbuyuan
Alex Abuyuan, author of The 4% Life

Alex Abuyuan is a leader, entrepreneur, mentor, and former U.S. Air Force officer who has spent decades studying what separates people who move toward the lives they want from those who remain trapped by fear, rejection, and circumstance.

After graduating from the U.S. Air Force Academy and earning a master's degree in economics, Alex built a career spanning military service, consulting, executive recruiting, entrepreneurship, and more than 25 years of leadership in the life insurance industry.

Along the way, he discovered that extraordinary results rarely come from doing hundreds of things differently.

They come from making a vital few choices differently.

The 4% Life brings those lessons together for the first time.

The 4% Life Coach

If you're interested in exploring how you can reach your 4% life, book a discovery call with me.

Book a discovery call

Stay connected

Join the 4% Community

Join the list for book updates, new resources, and invitations from The 4% Life.

Make room for what matters

Get Your Copy

Choose a paperback or hardcover of The 4% Life. Order from the author’s website. Printed and shipped by Lulu.

Choose your edition
Paperback · $24.95Shipping and taxes at checkout.

Order from the author’s website. Printed and shipped by Lulu.

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Other Formats and Retailers

Prefer to listen? The audiobook is available on Audible.

Buy Audiobook on Audible →

Personally Signed Book

Personally signed by Alex Abuyuan, with an optional personalized inscription. Ordered separately from the standard Lulu editions.

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The Companion Workbook

An optional companion for reflection, writing, and putting the ideas into practice.

Lies flat · Lulu

Spiral-Bound Workbook

A full-color, 194-page workbook with spiral binding that lies flat for comfortable writing. Printed and shipped by Lulu.

$39.95 · Shipping and taxes at checkout

Digital edition

Digital Workbook

Get the companion workbook without waiting for shipping. A convenient option when you want to begin right away.

Digital edition · No shipping required

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Prefer a paperback workbook? Shop on Amazon.

Buying the book and spiral workbook through Lulu? Add both to your cart for one checkout.