A new book by Alex Abuyuan

The 4% Life by Alex Abuyuan

Read free chapters Download the companion workbook PDF Watch a reader's reaction

Coming Soon | by Alex Abuyuan

The big idea

Most of Your Life Is Routine.
A Vital Few Choices Change Everything.

We tend to believe our lives are shaped by thousands of decisions.

But look backward and you'll often discover something different.

A handful of moments changed everything.

The decision to say yes.The courage to walk away.The willingness to risk rejection.The person you decided to trust.The opportunity you almost didn't take.The moment you stopped letting fear decide for you.

The 4% Life is about learning to recognize those moments before they become hindsight.

What you'll discover

The Three Reasons to Read It.

The Vital Few Choices

Discover how a relatively small number of decisions can have an outsized impact on your relationships, career, purpose, and future — and how to start recognizing them before they pass you by.

Change Your Relationship With Fear

Learn how the meaning you give to rejection, failure, uncertainty, and your past directly influences what you choose to do next — and how to stop letting fear be the deciding voice.

Turn Clarity Into Action

Identify what matters most, recognize what’s holding you back, and focus your energy on the vital few choices capable of changing everything from here.

An early reader's reaction

“This Book Made Me Stop
and Look at My Life.”

Hear what happened when one early reader experienced The 4% Life.

“If you take this book seriously,
it's a life-altering experience.”— Early Reader

Is this book for you?

Maybe You've Asked Yourself . . .

Where am I really going?

Why do I keep letting fear stop me?

Am I spending my life on what actually matters?

What would I do differently if rejection didn’t frighten me?

Which decisions could change everything from here?

If you've wrestled with any of those questions,The 4% Life was written for you.

Start reading

Start Reading The 4% Life

Read two complimentary chapters that reveal the idea at the heart of the book.

Chapter 2

What If Fear Isn't Who You Are?

Many of the fears controlling our choices aren't personality. They're conditioning. And what was learned can be challenged.

Read Chapter 2 Free →

Chapter 4

What Exactly Is the 4% Life?

Discover the simple principle behind the book and why a vital few choices may be shaping far more of your life than you realize.

Read Chapter 4 Free →

About the author

AlexAbuyuan

Alex Abuyuan is a leader, entrepreneur, mentor, and former U.S. Air Force officer who has spent decades studying what separates people who move toward the lives they want from those who remain trapped by fear, rejection, and circumstance.

After graduating from the U.S. Air Force Academy and earning a master's degree in economics, Alex built a career spanning military service, consulting, executive recruiting, entrepreneurship, and more than 25 years of leadership in the life insurance industry.

Along the way, he discovered that extraordinary results rarely come from doing hundreds of things differently.

They come from making a vital few choices differently.

The 4% Life brings those lessons together for the first time.

Read Two Chapters
Before Publication.

The 4% Life is nearing publication. In the meantime, you can read two complimentary chapters that introduce its central ideas.

Start with fear, then discover the vital-few principle behind the book.

Read Chapter 2 Read Chapter 4

The 4% Life Coach

If you're interested in exploring how you can reach your 4% life, book a discovery call with me.

Book a discovery call

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