Intentional Living
Recognizing what matters most and making room for it before routine crowds it out.
An independent publishing imprint
4 Percent Publishing
Books for Living What Matters.
4 Percent Publishing is an independent publishing imprint created to develop books and resources that help people live with greater clarity, courage, purpose, and intention.
We believe meaningful change rarely requires changing everything.
Sometimes a vital few choices change almost everything.
Our purpose
Ideas Worth More Than Reading.
The best books do more than give you something to think about.
They change what you notice.
They challenge what you believe.
And occasionally, they influence a decision that changes the direction of your life.
4 Percent Publishing exists to create practical, thoughtful books designed not simply to be read, but lived.
What we publish
Books Built Around the Vital Few.
Our publications explore the areas of life where a relatively small number of choices can have an outsized impact.
Personal Growth
Challenging the fears, beliefs, habits, and assumptions that quietly shape our choices.
Leadership & Purpose
Helping people lead themselves and others with greater clarity, courage, and conviction.
Relationships
Investing intentionally in the people and relationships that matter most.
Faith & Meaning
Exploring the deeper questions of identity, purpose, values, and the life we are called to live.
Our flagship publication
The 4% Life
The Vital Few Choices That Change Everything
Most of life is routine.
But when you look backward, you often discover that a surprisingly small number of decisions shaped almost everything that followed.
The 4% Life is about learning to recognize those moments before they become hindsight.
It explores fear, identity, relationships, purpose, priorities, courage, forgiveness, association, and the choices that can quietly redirect an entire life.
More than a book
Turning Insight Into Action.
4 Percent Publishing is also developing practical companion resources designed to help readers move from understanding an idea to living it.
Current and planned publications include:
The 4% Life
The flagship book exploring the vital few choices that shape our lives.
The 30-Day Alignment Reset
A companion workbook designed to turn the principles of The 4% Life into reflection, decisions, and action.
Future Editions and Books
Additional books and resources exploring intentional living, personal growth, leadership, relationships, faith, purpose, and the decisions that matter most.
The story behind the imprint
Why 4 Percent Publishing?
4 Percent Publishing was founded by author, entrepreneur, mentor, and coach Alex Abuyuan as the publishing home for The 4% Life and the ideas growing from it.
After decades of leadership, entrepreneurship, mentoring, and working with people from many different walks of life, Alex became increasingly convinced of one principle:
Extraordinary change rarely comes from doing hundreds of things differently.
It comes from identifying the vital few.
4 Percent Publishing was created to develop books that help readers find those few things in their own lives.
Our promise
Live What Matters.
There will always be more things demanding your attention than deserving it.
Our goal is to publish books that help you tell the difference.
4 Percent Publishing
An imprint of The Omega Group LLCOhio, USALive What Matters.